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- <text id=89TT0463>
- <title>
- Feb. 13, 1989: Baseball Picks A Pioneer
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Feb. 13, 1989 James Baker:The Velvet Hammer
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- SPORT, Page 76
- Baseball Picks a Pioneer
- </hdr><body>
- <p>League leader Bill White becomes the game's ranking black
- </p>
- <p>By Tom Callahan
- </p>
- <p> Forty-two years after Jackie Robinson broke the color line
- but only 22 months after Al Campanis broke the party line,
- baseball last week hired a black man to be president of the
- National League. He will preside at owners' meetings, approve
- players' contracts, supervise the umpires, set proprieties and
- penalize iniquities. "Whatever historical significance there is
- in it," said Bill White, 55, a reluctant-sounding pioneer, "if I
- didn't think I could do this job, I would be foolish to take it.
- My goal is to be the best president I can be." Of any color.
- </p>
- <p> The former first baseman and broadcaster will succeed A.
- Bartlett Giamatti when the current president relieves departing
- Baseball Commissioner Peter Ueberroth in April. "Bill was hired
- because he was the best man," Ueberroth said. Insisted Los
- Angeles Dodger President Peter O'Malley, who chaired the search
- committee: "Race did not play a factor." Still, the pressure
- baseball has been feeling is well known.
- </p>
- <p> The perennial frustration of blacks in their attempts to
- rise above the playing field was crystallized by a 1987 ABC
- Nightline program on which then Dodger executive Campanis
- uttered a stream of chilling biases. "I don't believe it's
- prejudice," he said of a system that has entrusted just a
- handful of teams to a total of three black managers -- Frank
- Robinson, Larry Doby and Maury Wills -- retaining only Robinson
- in Baltimore at the moment. "They may not have some of the
- necessities to be, let's say, a field manager or perhaps a
- general manager." That's when the screaming really started.
- </p>
- <p> In his December state-of-the-game message, Ueberroth
- proclaimed that minority employment in baseball has risen from
- 2% to 10% in two years and that minorities have filled 102 of
- the latest 282 front-office openings in areas like promotions
- and ticket sales. However, home-run king Henry Aaron, now
- player-development director for the Atlanta Braves, noticed
- that there are still no black general managers. "It sounds like
- the same old bull," he said.
- </p>
- <p> White grew up in Ohio, won an academic, not an athletic,
- scholarship to Hiram College and interrupted premedical studies
- for a notable career in baseball that culminated in a $300,000
- announcing job with the New York Yankees. It is a pleasing fact
- that several other black candidates for the league presidency,
- including former Cincinnati second baseman Joe Morgan, were too
- prosperous in business to consider the wage. In fact, White is
- taking an estimated $50,000 pay cut.
- </p>
- <p> A large man but a nimble first baseman in his 13 years in
- the major leagues, White seven times won the Gold Glove, which
- signifies pre-eminence at a position. In his happiest period,
- from 1959 through 1965 with the St. Louis Cardinals, he hit as
- much as .324 and regularly managed 20 home runs and 100 runs
- batted in.
- </p>
- <p> Bob Broeg, a veteran sportswriter for the St. Louis
- Post-Dispatch, recalls an interview in 1964 that capsules White.
- St. Louis was ten games behind Philadelphia at midseason. Would
- he comment on the problems if Broeg pledged to exclude his name?
- "No," White said. "I won't comment unless you do use my name.
- I'm the problem. The RBI man hasn't been knocking in any runs."
- After that he started knocking them in by the bushel, and the
- Cards made up 6 1/2 games on the Phils in the final two weeks
- and went on to win the World Series.
- </p>
- <p> Last week White said, "I don't remember losing to the
- American League in six All-Star games." His first message to
- the National League players was simple. "They better not lose
- my first one."
- </p>
-
- </body></article>
- </text>
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